After grabbing a foothold overseas, this lady from Assam, Sanghamitra Phukan is finally launching her fashion label in her native state. This pretty lady forayed into entrepreneurship during her teens and went on to begin her own brand, all this while modeling for worldwide campaigns like Reebok’s Easytone range with Eva Mendes and with the distinction of having been the first Indian model to feature in a United Colors of Benetton campaign among tons of other campaigns.
She is the only daughter of Biju Phukan, perhaps the biggest star Assamese Cinema has ever seen and this launch is an event a lot of people are pretty excited about!
For those who aren’t acquainted with her brand- SANGHAMITRA, this is one of the few fashion brands from the Northeast that has made its mark globally. The designs are fashion forward and yet very minimal- just the right mix for a woman of today. The Brand produces unique garments, simple design outfits untouched by social status, conceived around the essential concept of merging the ancient North Eastern hand weaving and tailoring traditions with the highest European fashion edits and quality standards.
Currently based in UK, Sanghamitra says her designs are inspired by her Indian heritage and by European history, art and fashion culture: simple and clean lines, focused on essentially elegant shapes and enriched by the finest touches of traditional hand embroidery. She believes her brand can play a key role in taking the indigenous weaves to the highest international stages. Her collections are all handmade and produced using only natural fabrics (mostly pure silks and cottons) outsourced from Assam. The brand now plans to directly involve and empower the local rural communities, the seamstresses, the tailors, all young women eager to learn and contribute to the common vision of growth. They plan to have a Guwahati based production unit.
The brand, SANGHAMITRA was launched in London a few years back with an event hosted at the prestigious Kensington Roof Gardens (owned at the time by Sir Richard Branson – Virgins Limited Editions), and by participating in the London Fashion Week AW 2014/15 with two exclusive promotional events. Outside London, Sanghamitra is currently in talks with Elisabetta Brodaska of Portofino (Italy) and Princess Catherine Colonna de Stigliano (Paris/ Rome) on a collaboration between Assamese traditional/ high fashion and their ecological jewelry project, towards a collection which will be presented directly to the Royal family of Monaco.
The launching in Guwahati is happening tomorrow at Vivanta by Taj and TIME8 wishes Sanghamitra all the very best!
Guwahati | First Published: February 10, 2018