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    Assam pushes to popularize ‘Brand North East’: Tourism and Culture Ministers’ Conference of NER starts

    A MoU was signed between the Tourism Ministry and IRCTC for cooperation in promoting domestic tourism and development

    Assam pushes to popularize ‘Brand North East’: Tourism and Culture Ministers’ Conference of NER starts

    Guwahati: Assam pushed for popularizing ‘Brand North East’ to tap the potential of tourism sector in the post Covid19 period.

    Speaking as the chief guest at the inaugural ceremony of Tourism and Culture Ministers’ Conference of North Eastern Region, state’s chief minister Himanta Biswa Sarma said that for the overall development of Assam and other North Eastern states, Culture and Tourism play a very crucial role.

    Stating that without a well concerted network of roads, the tourism potential cannot develop, Sarma urged upon Minister of Tourism, Culture and Development of North Eastern Region G Kissan Reddy to accord top priority for investment for the infrastructural development of the region.

    Sarma said, “For the promotion of historical, spiritual and natural places of tourist attractions, the concept of ‘Brand North East’ should be popularised. If all the states work together, the sector can progress well in the next five years.”

    A memorandum of understanding was also signed between the Tourism Ministry and Indian Railway Catering and Tourism Corporation (IRCTC) for cooperation in promoting domestic tourism and development of new tourism products in presence of the Chief Minister.

    The two- day conference also witnessed presentation and deliberations of development of tourism sector with focus on creation of tourism infrastructure, marketing, promotion and skill development programmes in North Eastern Region, Azadi Ka Amrit Mahotsava and North East Week and host of others.

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