Guwahati: Rare Assam tea variety called Pabhojan Gold Tea was sold at record price of Rs. 1 Lakh per kg at the auction in Jorhat Tea Auction Centre on Monday. D2C tea brand from Assam Esah Tea has bought it.
Known for its variant characteristics leaving bright liquor and soothing after-taste, the tea was sold by Pabhojan Organic Tea Estate through the auction where the auctioned tea variety received the highest bid price ever.
Srimati Rakhi Dutta Saikia, the owner of Pabhojan Organic Tea Estate, said that the tea was made with the finest small buds. The price it fetched is something that will help the Assam Tea Industry regain its lost fame, she added.
This variety was manufactured for the first time following high demand from discerning consumers, tea connoisseurs, and buyers for this type of premium quality specialty tea.