Guwahati: ‘Sustainability’ seemed to be the key goal of the Assam government as it unveiled its fresh tourism policy, branded under Awesome Assam, aiming to create a strategic roadmap in collaboration with central ministries, various state government departments, local communities and tourism stakeholders to improve the tourism sector in Assam, and to back the private sector affianced in tourism sector in the state.
Known for its tea and world famed one-horned rhinoceros; Assam has more to offer for any tourist. Beyond the scenic beauty, the state boasts of its rich biodiversity, culture, food, flora, fauna, adventure sports activities and many more. The state government has been trying to optimize the tourism potential of the state for several years.
Strengthening the state’s economy via tourism, ensure round the year footfall of tourists, spreading tourist visitation or expenditure to lesser-known destinations, integrating traditional cultural festivals and developing new tourism-oriented products in a sustainable way were some of the key strategic objectives of the newly-launched Policy.
Assam’s tourism minister Jayanta Malla Baruah announcing the policy on the sidelines of ‘Assam Tourism Road Show 2022’ said, “Assam has enormous potential in the tourism sector and the new policy will focus on attracting tourists, researchers, filmmakers, and also investors to explore here. For investors, we have planned special packages too.”
He added that the new policy aimed to guarantee and safeguard the effective standardization of processes and practices, to foster uniformity which can result in sustainability and an overall improvement in the quality of tourism products.
“The policy’s primary guiding principle is to encourage sustainability and foster responsible tourism, to make Assam a sustainable and responsible tourism destination. The goal is to promote sustainability by limiting the negative effects of tourism on social, environmental, and economic sectors. The strategy shall also promote responsible tourism,” said Maninder Singh, additional chief secretary, of the tourism department of Assam.
The new policy also aimed to include women’s engagement in the tourism sector by providing them with facilities and training.
The minister said that the policy was prepared after extensive consultations with the World Bank and at every stage of its preparation. Besides, the views of the stakeholders and industry experts have been given due weightage.