Guwahati: The Ministry of Information and Broadcasting has stressed on the role of community radio in brining ‘behavioural changes’ amongst the common people in Assam. The ministry observed that though conventional media has been playing its role in sensitizing on much needed social behaviour of commoners, it has yet to connect to a major chunk of people who are not accessible to such mediums of information.
L.R. Viswanath, Head of Department, North East Zone, Ministry of Information and Broadcasting on Tuesday said that electronic media, particularly television channels and social media were being extensively used for effective communication for dissemination of best practices of COVID management.
“However, the target audience covered under these platforms is not enough. Therefore the use of community radio in this direction is both need of the hour and imperative,” he said.
Community radio covers a particular community and segment which in turn covers the local issues and is even successful in the dark areas where the other platforms of communication cannot reach. Viswanath was addressing a webinar organized by Press Information Bureau, Guwahati in collaboration with Brahmaputra Community Radio Station, Dibrugarh on Tuesday. The topic of the Webinar was “Behavioral change in public during COVID-19”.
The official said that community radio in the state must share COVID-19 awareness among the masses. It can play a major role in bringing behavioral change like maintaing social distancing, wearing mask and sanitizing hands, he added.
The webinar also discussed the need to barring the use of ‘sensational’ language by the various media platforms as it may create panic among public and hence defeat the entire objective.