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    First mjunction International Tea Day Special Auction on June 21 in Jorhat

    In the last year, mjunction’s e-marketplace connected with hundreds of sellers and buyers across the country

    Guwahati: The mjunction services limited, India’s largest B2B e-commerce company, will hold its first International Tea Day special auction on June 21 at its Jorhat tea e-marketplace, which was launched last year amid the lockdown.

    The mjunction services limited, an equal joint venture of Tata Steel and SAIL is India’s largest B2B e-commerce company and a leading e-marketplace for steel in the world. Since its inception in 2001, mjunction has e-transacted over Rs 10,53,663 crore till FY21 on its various e-platforms.

    The teas on offer at this special e-auction will include only the most premium teas as stipulated by the Tea Board of India to mark this occasion. Producers ensure that the tea offered is of premium quality by plucking only “two leaves and a bud” on May 21, which is celebrated as International Tea Day.

    For its debut e-auction, mjunction’s centre at Jorhat has received some of the best of Assam’s CTC/Green and Orthodox marks such as Hookhmal, Muktabari, Aideobari, Rangliting, Narayanpur, Diroibam, Lankashi, Durgapur, Kathonibari, Arin and Pabhojan. Buyers from all over India will include premium tea retail chains, high-end tea shops and cafés, packeteers who sell luxury/premium tea packs and speciality tea traders.

    Vinaya Varma, managing director, mjunction, said, “We all look forward to celebrate Indian Tea. The last two years have been tough on the tea industry. All stakeholders, including small growers and small buyers, have been adversely affected due to the pandemic. This initiative will certainly do its bit in lifting the spirits of the industry.”

    “mjunction’s auction centre, located at the heart of the growing region, brings together buyers, sellers, financers, logistic service providers, tea tasters and the warehouse on a digital e-marketplace, ensuring efficiency, cost-saving, and freshest produce to the stakeholders,” he added.

    In the last year, mjunction’s e-marketplace connected with hundreds of sellers and buyers across the country fetched some record prices and received offerings of more than 1.3 million kg of tea from Assam, Nagaland and Arunachal Pradesh. Nearly 300 stakeholders, consisting of major tea buyers and sellers, are registered in this tea e-marketplace.

    ‘’Pan India operations, ease of doing business, 50% reduction in sales cycle time, rent-free storage, real-time dashboards, the proximity of the centre to tea gardens, sale of FSSAI compliant teas, cost-benefit to both buyers and sellers and fair market price discovery are some of the advantages that have attracted both buyers and sellers to this comprehensive e-marketplace, with facilities like a free state-of-the-art warehouse, quality assessment, financial assistance and logistics support, where the auction is only a part of the whole solution.

    “We are focused on bringing down the sales cycle-time and make freshly produced tea available in the market, directly from the producing region in the shortest possible time. We want to make the supply chain efficiency, and ease up the working capital burden of the stakeholders,” Varma added.

    An international tea e-marketplace is on the anvil in the near future.

    It has supported its tea e-marketplace ecosystem by donating 150 infrared thermometers during the pandemic. It also launched its School Integration and English Helper Programmes at Jorhat as part of its CSR efforts. These programmes will benefit 1300 students in six government schools.

    Read more : Assam Board Exams Cancelled: But how students will get marks? Know Here

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