Generic Promotion of Assam Tea “Hi Tea” at Tezpur University
Guwahati: “Hi Tea”- a generic promotional event on Assam Tea, was organised by Unplanned events- a corporate shows & event planner company in collaboration with Tea Board of India at the premises of Tezpur University, Assam on Sunday.
The inaugural ceremony of the event was performed by Dr Dhanpati Deka, Dean of Students welfare, Tezpur University, Professor Manuj Kumar Hazarika, Food, Engineering & Technology, Tezpur University, and Amrita Chakraborty, Assistant Director, Tea Board of India.
The association of Tezpur University as a valuable venue partner for the event fruitfully facilitated this campaign for generic promotion of Assam tea as an upscale drink among the youth by creating awareness of the specific characteristics of tea on the basis of its varieties, specific aroma, taste and properties.
An exclusive exhibition on varieties of tea like Oolong, CTC, Orthodox and Green tea , live Tea Art, Tea Tasting, musical show, Games & quiz segment on general Tea Trivia took place which was witnessed by a footfall of around 2500 people.
An elaborate tea tasting ceremony was carried out where team of research scholars namely Aftab Ansari(Physics Dept), Tridisha Bordoloi( Food engineering & Technology Dept), Sonam Kumari (Food engineering & Technology Dept) & Prachurjya Kumar ( Student Mass Communication Dept) of the university appreciated & actively took part in.
The curation & management of this event was done by Unplanned Events, co-founded by Manas Borah & Neetu Kakoti of Tezpur.
They are also Co-founders of Tezpur Online – an e-commerce platform catering to online shopping facility for sonitpur & neighbouring districts.
Contact for more information:Manas Borah/Neetu Kakoti Phone Number: +91 8721821832, +91 6900183855
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