Shillong, September 13: International cosmetic brand ‘The Body Shop’ along with Wildlife Trust of India (WTI) announced to initiate a Bio-Bridge project at Garo Hills in Meghalaya. This project is a part of their Corporate Social Responsibility (CSR) scheme.
The cosmetic company wishes to raise fund of around 20 million from its outlets in the next two months in order to support this initiative. The brand took the responsibility to protect the endangered Indian elephant and Western Hoolock Gibbon, besides other threatened species in the region.
The Body Shop India COO Shriti Malhotra said, ‘The bio-bridge is about creating forest covers of habitats and that allow the forest to flourish and the inhabitants to thrive and co-exist’. She also said that it is a program where the people using these products will also contribute and part of the business of The Body Shop will be utilized for this project.