By Prasenjit Deb
Guwahati, December 7: The Ministry of Tourism has come with a plan new of marketing policies with aggressive marketing strategies in the all the eight North Eastern States. Secretary for Ministry of Tourism, Rashmi Verma on Wednesday further stated that Ministry of Tourism will help all the eight states by providing funds where a State can come with their own creative for developing the Tourism sector.
As the cost of the advertisement is high in both print and electronic media, Tourism Ministry will give special focus on social media campaign and advertisement for targeting larger audiences of the world as informed by the tourism secretary.
Verma also mentioned that a state can develop their literature, brochures of their region. Ministry of Tourism has plans for electronic media and social media under a special scheme where one can claim for funds for filmmaking to promote northeast. It may be mentioned that currently, Ministry of Tourism is also making its own films highlighting the features to promote northeast.
Addressing the media in the 6th International Tourism Mart (ITM) in Guwahati, Verma said “We would like to stress upon two specific features, firstly a large number of foreign delegates have participated in the ITM this year. 70 foreign delegates from 29 countries have participated in the event, 30 domestic tours operators from different States here in the event including 103 tour operator sellers from 8 northeastern states. The main motive of the event is to showcase the potentials of the Tourism of this region as a whole and also to highlight the unique features of the NE states. As per the Act East Policy, specific focus on building inter-regional packages and inter-regional people to people contact.”
On the other hand, Tourism Minister of the State, Himanta Biswa Sarma said: “As the majority of the Northeast States shares International Borders with ASEAN, BIMSTEC Countries, the session also identified geopolitical drivers of tourist flows in the future in view of India’s increased focus on Act East Policy.”
Earlier, Verma also mentioned that 7.8 % of India’s GDP comes from the tourism sector. Tourism is also known to be the engine of the economic growth in a country giving opportunities to people in job perspective as well. As per the connectivity and other infrastructure development in the region, there has been a lot of improvement in the region.
Representatives of the Civil Aviation Centre has also informed that a number of new flights are coming into the region with increasing connectivity within the region in other Northeastern regions which play a role of a driver in promoting tourism in the NE region.
“As per World Economic Forum, India rank 40 in terms of other global countries as per Tourism is concerned. Moreover, the growth rate in the tourist inflow in the country is much higher than other global countries which is 9.8% until last year and this year it has reached 15.8%. However, the global rate is around 4%. Interestingly, foreign exchange has also increased to 18% as of now,” added Verma.