Guwahati: The Nagaland government had devised a plan to promote off-roading business model which has the potential to generate annual revenue of Rs 100 crore once it hit roads.
Off-roading is an activity which entails driving or riding a vehicle on surfaced roads or tracks, made of materials such as sand, gravel, riverbeds, mud, snow, rocks and other natural terrain.
The state has been inspired by Sturgis, a city in South Dakota, USA, which generate revenue of USD 800 million and sustains the livelihood of 10,000 people through a 10-day motorcycle festival.
Reportedly, the concept of in the works is in a tie-up with Google to chart out the routes that can be used and with wander beyond Boundaries curating the circuits, a group of 10 people participated in a 10-day off-roading expedition in the interiors of the state in September.
Nagaland, which is currently hosting the 9th edition of the International Tourism Mart, being organised by the Ministry of Tourism, saw over 1.12 lakh tourists during the Hornbill Festival in 2016. As many as 2.82 lakh travellers, including 3,015 foreigners, visited the state during the event in 2019.
The festival was celebrated virtually last year, amid the surge in COVID-19 cases in the country. This year’s edition will begin on December 1.
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