Guwahati, January 30, 2019
In a move to shed light on the discrimination faced by the Northeasterns, the ad for Brooke Bond Red Label’s campaign #Unstereotype, which aims at breaking the stereotypes and fostering a welcoming culture of inclusion, is garnering positive response from the netizens.
The ad published on January 26th, 2019 on the occasion of the 70th Republic Day 2019 has garnered over 4 million views till the filing of this news. The video carries the message: As India celebrates its 70th Republic Day, it’s time to overcome prejudices and break down barriers across the nation.
In the ad, a girl from Northeast goes for site seeing as a visitor. Upon reaching the ticket counter, the staffer mistook her identity as a foreigner and asks her passport for entry into the monument. While the girl talks in Hindi and hands over her Aadhaar card. The staffer is awestruck and finally realises she is an Indian.
Pranav Chaturvedi, Associate Vice-President, PFT Brands said that the main objective was to create a thought-provoking narrative that will trigger a positive attitude change among consumers.
Watch the video