Guwahati: Durga Puja and the compulsion to have sweets have a close connection with sentiment and nostalgia. When the ‘dhak’ at the Puja pandal begins to summon everyone’s attention, people find themselves tucking in a jalebi, roshogulla, sandesh and various other sweets.
All happy occasions accompany sweets in the households of the Indian people and Durga puja being ‘no less than a wedding at home’ sweets are a must.
But now, this year with Coronavirus looming over the world, things are going painfully slow. The pandemic has already dampened the mood for puja and in the aftermath of the spread of COVID-19, the sales of sweet have slowed down to a great extent.
As the virus has severely hit the people, the bustling restaurants have been seeing fewer footfalls and consumers have been cutting down on their spending.
While speaking to Govindam, one of the popular sweet shops in Guwahati, they said, “This year our sales have dipped by around 80% due to the Coronavirus pandemic. Not only there is a steep rise in the prices of the raw materials, but also a reduction in the number of consumers.”
Because of the Covid-19 scare and government curbs, the people have to follow strict restrictions on celebrating the puja and amid all the regulations, the sweets stalls and restaurants have faced a dropping of sale at a greater percent.
Another city shop Kanha G said, “We used to sell sweets in a huge quantity during Puja, but now it is very less in compared with previous years. Even the sweet ordered sometimes gets canceled.”
“People visiting the puja pandals want to dine here but adhering to the COVID-19 protocols we have lessened the area of dining and people do not want a takeaway. We have run into major losses”, they added.
Every sweet shop is experiencing a dip in the number of the customers in this festive season due to which they are losing out on sales, forcing them to keep the sweets in stock for days.