Guwahati: The Ministry of Tourism has put “special emphasis” on the development and promotion of the tourism of the Northeastern states by forming a committee of stakeholders for “aggressively” promoting tourism in the region.
The ministry under schemes such as Swadesh Darshan and PRASHAD provides financial assistance to northeastern states. The assistance includes tourist infrastructure, promotion of fairs/festivals, tourism-related events in the region, and publicity campaigns.
To promote tourism in the region, the Tourism Ministry has also launched campaigns on various platforms in digital, print, and social media.
The ministry also organizes an annual event in the region ‘International Tourism Mart’ (ITM), with the objective of highlighting the tourism potential of the region in the domestic and international market.
Since 2013, so far, a total of eight editions of IMTs have been held in various states of the Northeastern region.
“Since April 2020, under Dekho Apna Desh campaign, the tourism ministry is conducting webinars on various tourism products including NER, and some of the webinars were dedicated to the Northeast. The upcoming webinar on March 13, 2021, would be on the topic of cuisines of the Northeast region,” said the ministry in a statement.
The Ministry carries out regular promotional campaigns and events to showcase the unique tourism products and sights of this beautiful region to the potential travelers under the Dekho Apna Desh initiative.
In this backdrop, India tourism, Guwahati (field office of Ministry of Tourism) has organised an event “1000 BAR DEKHO- NORTH EAST DEKHO” under the tag line of “DEHKO APNA DESH” and “FIT INDIA” from Match 7 to March 17, 2021.