Bollywood actor Bhumi Pednekar is seen having a gala time dancing to the beats of indigenous folk dance of Assam–Bihu amidst the intrinsic sounds of dhol and pepa setting the mood right for festivities.

Sharing the first promotional video of the much-awaited star-studded Filmfare Awards slated to be organized on February 15th, 2020 in Guwahati, the actor shared the significance of the dance style marked with brisk steps and rapid hand movements. The main aim to host the Filmfare Awards ceremony in Guwahati is to boost the tourism sector of the state.

The awards programme will surely be a delight for the locals as they will get to see their favourite Bollywood stars take the stage at one of the oldest and most prestigious film events in India.
“The Black Lady is going to Awesome Assam!” she wrote on Twitter. The 1.2-minute video has been widely appreciated by social media users and is widely circulated on the internet.

Have a look:

It may be recalled the Assam Tourism Development Corporation (ATDC) signed a Memorandum of Understanding (MoU) on November 25th, 2019 with the Times Group to organize the glitzy and glamourous Filmfare Awards in Guwahati.

Mass Boycott

The artiste and intellectual communities of the state have called for a boycott of the forthcoming Filmfare Awards. A meeting on the same was presided in presence of senior journalist Manjit Mahanta, Assamese actors Zerifa Wahid, Ravi Sarma.

As many as 57 leading Assamese personalities from various fields have quipped that the award ceremony, should not be held in view of the ongoing protests against the amended CAA.

Filmfare Awards

The Filmfare Awards are a set of awards that honour artistic and technical excellence in the Hindi-language film industry of the country, aka Bollywood. The Filmfare Awards were first introduced in 1954 and are voted on by both the public and a committee of experts.

This is the first time in six decades that the Filmfare’s annual awards ceremony will be held outside Mumbai.

The Assam government has sanctioned Rs 300 to boost tourism in the Budget 2019. However, the tourism industry in Assam is taking a hit right now following violent anti-Citizenship (Amendment) Act, 2019 protests.

Photo Credit: @BhumiPadnekar